J-Hope's latest album Jack In The Box explored different aspects of his personality and sensibility, revealing more of the real Jung Hoseok than we've known so far.
In the song, Arson, perhaps BTS's most profound track off Jack In The Box, rapper and lead choreographer J-Hope (born Jung Hoseok) utters these words in a low and menacing tone.
In the music video, he bears a gaunt expression, the atmosphere is gray, and the only thing you can hear is his words.
J-Hope's latest album, Hope World, contrasts his other cheerful album, Hope, with an addictive siren in the background. As he lies in flames, he says, "It's done.".
Arson and the Jack In The Box burn down J-Hope's old image and expectations, revealing the powerful, intimidating Jung Hoseok.
This is Chapter 2, as BTS promised, and it doesn't look like anything we've seen before. No one knows where the boys will go from here, but we are in for a wild ride.
BTS has become an unstoppable force. In 2013, the boys used hip-hop to convey messages about mental health and societal pressures but went on to explore new styles with songs like Butter
Permission To Dance, and My Universe collaboration with Coldplay, signaling the end of the pandemic.
A powerful performance of Butter won the Grammys night, and the band dominated the Billboard charts. Despite changing K-Pop's face, they weren't satisfied.
Their journey had taken them far, but dreariness had crept in. ARMY loved their songs and albums, but the band itself wasn't very happy, as evident from RM's explanations at Festa 2022.
J-Hope agreed that it would be healthier for them to step back and reflect on what their message should actually be, feeling that they had lost their way as K-Pop idols.
They also prioritized their solo careers. J-Hope's growth as an artist and his attempts at pushing himself was great to see. It was he who led the charge, bringing out a completely new side of himself