Google Search Celebrates BTS Army Birthday with Purple Balloons BTS.

The K-pop superstars' massive fan base, BTS ARMY, is celebrating its ninth anniversary on July 9, 2022, so Google has launched a pair of collaborations.

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[{"selector":"#anim-f7dcc5ce-436f-4140-9ce2-d3afb07d4fab [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-e9643a5c-c1e2-4897-9240-3b1ee7c6d007","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-11a82fc9-1694-4b95-8209-0e2ecff0af60","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] he purple heart icon appears next to the BTS header on the upper left of the search results page for BTS (on mobile and desktop).

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[{"selector":"#anim-b8bcc1f6-f6a7-4dba-9c50-e4ca3df074ac [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-eea980d8-045c-4c64-b92d-05939e0789b1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-18e668e9-7114-4963-860e-727c45165bbc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] According to Variety, Google's lead delight features software engineer Elissa Wolf said, "BTS has such a posi tive energy. As a BTS fan myself, I was excited to join the team.”

[{"selector":"#anim-58a05400-821b-4251-bff8-071419d7a3a0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-adfb4790-9e01-41b3-9862-202959deea5a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-556c41e1-d985-4986-8a60-554e65f3ccf3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Google Arts & Culture has also created a special collaboration with BTS, BTS x Street Galleries. This collaboration gives fans the chance to see neighborhoods and buildings with special meaning to BTS

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[{"selector":"#anim-cb0f6564-01e6-4067-b38a-ec95c06067a4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-2022548e-1e97-4475-b687-b47ebf00cb73","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-619c876e-a004-4e35-b06b-76a0fc60a371","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The #MyBTStory challenge was also exclusively hosted by BTS for YouTube Shorts. Next Wednesday, July 13, BTS will release a special ARMY tribute video on their official YouTube channel.

[{"selector":"#anim-f19715bf-49f7-4ef6-9973-0ccf084322c9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-5f7e87c5-8a3a-456d-b8c0-d20cf5698038","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-830f87cd-d6ee-44b4-af4e-8ff22ea2efcc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] culminating the monthlong challenge that invited ARMY and music fans worldwide to share their most memorable BTS moments.

[{"selector":"#anim-14941d2f-e56b-48f6-97cd-6adb86b4cf25 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-e6e249e9-d501-47c0-b5f4-c2fadd3f42b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bdf4c5e1-5b94-4b7d-88f5-af8d946e8274","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] BTS's adoring fans were officially called ARMY - an acronym that stands for "Adorable Representative MC for Youth" - in 2013.

[{"selector":"#anim-d05d66e4-5bc2-4e23-8a0d-a9ed14518bbd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-faa72c03-a5af-47bb-bd9d-fca5fedaefa4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-28e53085-e78b-4b97-9186-b14ba1df4368","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] They are currently the third most-subscribed music artist on YouTube (after Justin Bieber and Blackpink) with over 67 million subscribers on their official channel, BangtanTV

[{"selector":"#anim-c9f22664-90bd-414f-b712-9ae84907f44e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-fd219979-c968-4e35-85e0-7162f7478b90","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a2d7e311-af9b-4a31-bc47-255eada6628a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The group's music videos have been viewed six billion times. In its first 24 hours, "Butter" was viewed 108.2 million times. "Dynamite" by BTS ranked second in 24-hour views. click here new stories